6 Tips to Improve Your SEO on Old Blog Posts
Contrary to what many bloggers think, not all old blog posts become irrelevant. There are some old posts on your blog that are so timeless and remarkable that you want more people to read them from time to time. Besides, improving your SEO on old posts helps you to drive more traffic to your website as well improving the visibility of your blog posts on search engines like Google, Yahoo, and Bing. So, if you have an article in your blog archives that is worth improving, here are the six tips that will help you to get the right keywords and improve your SEO rankings on old blog posts.
Know the SEO status of your old blog post
Before you can improve your SEO on old posts, you need to know the rankings of your old blog posts on search engines. There are many tools you can use to do this. But we recommend you to use tools like SEMrush, SEO SERP Workbench, Small SEO Tools, Rank Checker, Keyword Discovery, and Google Analytics. Not only will some of these SEO tools help you to know your competitors, but they will also help you to know how you can improve your SEO on blog posts.
Add more keywords to your old blog post
Now that you know the SEO status of your old blog post, another SEO strategy that can help you boost the search engine rankings of your old blog post is to add more keywords. You need to be very prudent and strategic about how you want to cram more keywords into your blog posts, lest the purpose of your effort will be defeated. From experience, we advise you to add your main keywords in the introduction and conclusion of your blog posts.
Another thing you can do is to add more specific keywords in the title of your old blog posts. For instance, instead of using “Tips to improve old posts,” you can make the blog title to be more specific like the title of this post. That way, your new readers will now that your article is not just about any post, but it is about using SEO to improve old blog posts.
Include more internal and external links to your old blog post
Just like adding more keywords, you need to add relevant internal and external links to your old content. It is very easy. All you need to do is to find some related posts in your blog archives, as well as from other reputable sites, that you can link to the old posts.
Incorporate images and videos into your old blog post
Gone are the days when people just post blogs without adding any images or videos. If you don’t have any image or video on your blog post, make sure you do that now. Adding images or videos or both to your blog post will help you to spice your content and let readers know that you care about their needs.
Proofread and improve the readability of your old blog post
Nobody likes to read a blog post ridden with grammatical errors. So, if you don’t have time to do this yourself, you can hire a proofreader or an editor to do it for you. And if you have a limited budget, you can use Microsoft Word, Ginger, Hemingway Editor, or Grammarly to edit your old blog posts by yourself. You can also improve the readability of your blog post by increasing your font size and font spacing. Also by using much more appealing fonts like New Times Roman, Cambria, and Arial.
Share your old blog post on social media
Somehow, this appears to be the most important strategy you can use to improve the visibility of your old blog posts. In a word, make sure you share your blog posts and encourage your followers to like your articles on popular social networking sites like Facebook, Twitter, Instagram, YouTube, and LinkedIn.
Guest Written By: Amiable Writer
Really good tips to edit old blog post. Thanks for sharing.
In my case, I have a schedule to edit one of my old post every week.
Scheduling it is such a great idea. The information isn’t going to help anyone if it is outdated!
I’ve just recently started the process of going over old posts to improve the SEO. Your post has come at the perfect time!
Glad to hear! It is such a great way to gain traffic!
This is a great post! It’s something I definitely need to go back and do. Thanks for sharing all your tips!
Thanks!
Revisiting old blog posts has helped me quite a bit. It’s something I do when I don’t really feel like writing, but want to work on my blog 🙂 I’ve stumbled across some I forgot about but really loved, which prompts me to reshare them as well!
I am with you, when I just don’t have a blog post in me or don’t have time, revamping an old post is really a great alternative.
Such great tips! I never thought about going back to add more keywords or more links. I do have some that I re-share on social media, and have updated some pictures. Now, I have a lot more I can improve upon. Thank you so much!
Thanks! Yes, resharing is a must to bring in the traffic!
Thank you so much for the great advice… this has been on my to-do list for a while!
Thanks! Mine was way overdue, always at the bottom of my to-do list, but once I got a few done I was glad!
I’m going to try these tips. Thanks for sharing!
I’m glad, you’re welcome!
I’m currently going through and “updating” old blog posts for better SEO!
I’m glad!
These are all great tips! When I first started blogging, I never really worried about SEO…I thought it was too complicated. Now it’s one of my main focuses. My blog is the only platform I have complete control over, and with Instagram’s algorithm changes, I’m investing more time into my website than anything else! xx
http://hollyhabeck.com
You are right, I never thought about it at the beginning either and you don’t realize how important it is until you start to focus on it and can see the difference.
These are some great ways to improve SEO. I’m glad to say I try to follow all of these steps. Or if I can’t at the moment, I will write a similar blog post and then go back to the old post to add an internal link.
Thanks! That’s a great idea!
Great tips!
I also make sure that I change the file name of the images I upload so that google can ‘read’ what they’re about!!
http://www.elleisforlove.com
Great point!
These are some great tips! With just starting blogging, it makes me want to go back to my first two post and add these tricks and tips. Thank you so much! I look forward to reading some more from you!
Thank you, you are very kind. Its not a bad idea to just take a quick glance and see if you can do any of these on your first couple of posts, if anything, it will start a habit of it. Good luck with your blog!
I’m in the process of doing this and it’s been super helpful for my traffic.
I’m glad! Thanks!
Great tips – I want to start evergreening content like you mentioned. The problem I’m facing is making all of these habits! We’ll see…
I’m with you, but you can do it!!
Great tips! I’m still figuring out SEO but I will definitely have to go back into some old posts!
Thanks!
I haven’t done this yet, but I love that I can turn to an old blog post. thanks for the great tips!
It is great that old posts can bring in new traffic just by doing a little tweaking!
Thanks for sharing your tips–I hadn’t heard of some of the SEO ranking tools you shared! I’m going to check them out! My blog is new and this is a major priority for us! Thanks!
Good luck on your blog!
These are really good tips. I always think it’s so interesting to see what keywords brought them to my blog.
It is interesting!
SEO is so important. I am so glad I learned about it early on so I didn’t have to go back and change a lot of things.
You gave us some great tips! Thank you for sharing! I am going to bookmark your post:-)
This is really helpful I need to be better at following through with posts.
These are very helpful tips – I wish I didn’t feel overwhelmed at the thought of it! LOL!
These are all some very great tips! A lot of people tend to forgot that including external links actually helps SEO (so long as they are relevant) – good job pointing that out!