6 Tips to Improve Your SEO on Old Blog Posts
Contrary to what many bloggers think, not all old blog posts become irrelevant. There are some old posts on your blog that are so timeless and remarkable that you want more people to read them from time to time. Besides, improving your SEO on old posts helps you to drive more traffic to your website as well improving the visibility of your blog posts on search engines like Google, Yahoo, and Bing. So, if you have an article in your blog archives that is worth improving, here are the six tips that will help you to get the right keywords and improve your SEO rankings on old blog posts.
Know the SEO status of your old blog post
Before you can improve your SEO on old posts, you need to know the rankings of your old blog posts on search engines. There are many tools you can use to do this. But we recommend you to use tools like SEMrush, SEO SERP Workbench, Small SEO Tools, Rank Checker, Keyword Discovery, and Google Analytics. Not only will some of these SEO tools help you to know your competitors, but they will also help you to know how you can improve your SEO on blog posts.
Add more keywords to your old blog post
Now that you know the SEO status of your old blog post, another SEO strategy that can help you boost the search engine rankings of your old blog post is to add more keywords. You need to be very prudent and strategic about how you want to cram more keywords into your blog posts, lest the purpose of your effort will be defeated. From experience, we advise you to add your main keywords in the introduction and conclusion of your blog posts.
Another thing you can do is to add more specific keywords in the title of your old blog posts. For instance, instead of using “Tips to improve old posts,” you can make the blog title to be more specific like the title of this post. That way, your new readers will now that your article is not just about any post, but it is about using SEO to improve old blog posts.
Include more internal and external links to your old blog post
Just like adding more keywords, you need to add relevant internal and external links to your old content. It is very easy. All you need to do is to find some related posts in your blog archives, as well as from other reputable sites, that you can link to the old posts.
Incorporate images and videos into your old blog post
Gone are the days when people just post blogs without adding any images or videos. If you don’t have any image or video on your blog post, make sure you do that now. Adding images or videos or both to your blog post will help you to spice your content and let readers know that you care about their needs.
Proofread and improve the readability of your old blog post
Nobody likes to read a blog post ridden with grammatical errors. So, if you don’t have time to do this yourself, you can hire a proofreader or an editor to do it for you. And if you have a limited budget, you can use Microsoft Word, Ginger, Hemingway Editor, or Grammarly to edit your old blog posts by yourself. You can also improve the readability of your blog post by increasing your font size and font spacing. Also by using much more appealing fonts like New Times Roman, Cambria, and Arial.
Share your old blog post on social media
Somehow, this appears to be the most important strategy you can use to improve the visibility of your old blog posts. In a word, make sure you share your blog posts and encourage your followers to like your articles on popular social networking sites like Facebook, Twitter, Instagram, YouTube, and LinkedIn.
Guest Written By: Amiable Writer