Category: Blogging Tips

6 Tips to Improve Your SEO

6 Tips to Improve Your SEO

6 Tips to Improve Your SEO on Old Blog Posts

Contrary to what many bloggers think, not all old blog posts become irrelevant. There are some old posts on your blog that are so timeless and remarkable that you want more people to read them from time to time. Besides, improving your SEO on old posts helps you to drive more traffic to your website as well improving the visibility of your blog posts on search engines like Google, Yahoo, and Bing. So, if you have an article in your blog archives that is worth improving, here are the six tips that will help you to get the right keywords and improve your SEO rankings on old blog posts.

 

Know the SEO status of your old blog post

Before you can improve your SEO on old posts, you need to know the rankings of your old blog posts on search engines. There are many tools you can use to do this. But we recommend you to use tools like SEMrush, SEO SERP Workbench, Small SEO Tools, Rank Checker, Keyword Discovery, and  Google Analytics. Not only will some of these SEO tools help you to know your competitors, but they will also help you to know how you can improve your SEO on blog posts.

 

Add more keywords to your old blog post

Now that you know the SEO status of your old blog post, another SEO strategy that can help you boost the search engine rankings of your old blog post is to add more keywords. You need to be very prudent and strategic about how you want to cram more keywords into your blog posts, lest the purpose of your effort will be defeated. From experience, we advise you to add your main keywords in the introduction and conclusion of your blog posts.

Another thing you can do is to add more specific keywords in the title of your old blog posts. For instance, instead of using “Tips to improve old posts,” you can make the blog title to be more specific like the title of this post. That way, your new readers will now that your article is not just about any post, but it is about using SEO to improve old blog posts.

 

Include more internal and external links to your old blog post

Just like adding more keywords, you need to add relevant internal and external links to your old content. It is very easy. All you need to do is to find some related posts in your blog archives, as well as from other reputable sites, that you can link to the old posts. 

 

Incorporate images and videos into your old blog post

Gone are the days when people just post blogs without adding any images or videos. If you don’t have any image or video on your blog post, make sure you do that now. Adding images or videos or both to your blog post will help you to spice your content and let readers know that you care about their needs.

 

Proofread and improve the readability of your old blog post

Nobody likes to read a blog post ridden with grammatical errors. So, if you don’t have time to do this yourself, you can hire a proofreader or an editor to do it for you. And if you have a limited budget, you can use Microsoft Word, Ginger, Hemingway Editor, or Grammarly to edit your old blog posts by yourself. You can also improve the readability of your blog post by increasing your font size and font spacing.  Also by using much more appealing fonts like New Times Roman, Cambria, and Arial.

 

Share your old blog post on social media

Somehow, this appears to be the most important strategy you can use to improve the visibility of your old blog posts. In a word, make sure you share your blog posts and encourage your followers to like your articles on popular social networking sites like Facebook, Twitter, Instagram, YouTube, and LinkedIn.

Guest Written By: Amiable Writer

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Biz Audit Series: Get Your Inbox In-Check

Biz Audit Series: Get Your Inbox In-Check

Alright, Guys, it’s time to get your Inbox in-check!

  1. Does your inbox icon tell you that you have hundreds of unread emails?
  2. Does the idea of even attempting to go through them give you heart palpitations?
  3. Are you always “opting-in” but those opt-ins get lost in the mix?

If you have answered yes to any of these questions, know you are in good company. I was in the same boat not too long ago.  It sucks.  You clearly need to audit your email.  An unorganized inbox will result in multiples of the same resources, missed webinars, lost client emails, or other missed deadlines.  

Have no fear lovelies. I have started using this fantastic tool that is FREE and has been under your nose the whole time. Talk about a major DUH moment when I “found” it and started using it.  I am talking about Google Inbox.

I already use Gmail as my primary email, and I have even linked my school and work emails into Gmail so that I only have to go to one site to access all of my email accounts.  However, using your regular email inbox is not the same.

Google Inbox

Inbox is a separate Google Tool that you can access using the 9-dot drop-down in the top right corner next to your profile drop-down.  If you have never used Google Inbox before, you may have to scroll down, and if you still can’t find it, you will need to select “Even More From Google, ” and it is under “See all products.”
Select Google Inbox, and sign in like you would your regular Gmail account. You can also select that nine dots drop down and choose the option to add Inbox to your top tools. That way you don’t have to go through all those steps to find it each day.

When you’ve signed into Inbox, the setup is different but is still easy to navigate. I was able to clean out my entire inbox, promotions, and social tabs in no time.
Once I was able to get organized, I didn’t miss anymore “Last Chance” emails and had quit opting in multiple times for the same thing.

As Winnie the Pooh says, “A place for everything and everything in its place”…
I swear I’m an adult…

Once I got my email inbox organized I began to feel like I am ahead of the game for once….with emails anyway.

Time to Start Your Email Audit:

Now that you have found Google Inbox start creating folders. Name them simply so that there is no doubt that you know what is in each folder.  Woohoo, you have created your folders, so now it’s time to fill them. This will include bulk moving so that you can get them sorted quicker. I find that this was more straightforward than reading each email first, then deciding where they go. The purpose of bulk moving is for you to be able to sort your emails quickly. Once you have more time, you can go through them and delete or move as necessary.

 

At the top of Google Inbox, there is a search bar. Type in the name of a person from whom you get multiple emails. For instance, for me, I will type in “Terra,” for Terra Dawn from Uncork Your Dork. I am signed up for her newsletters, not to mention, I have signed up for multiple challenges, so I have quite a few emails from her. Now, since I get various types of emails for her, the first step is to get them all in one place, then I can create subfolders to sort them more specifically later on.

Once I have started my search, all the emails I get from her will be on my screen. There will be a top section for “Top Results” and then an “All Results” section. There will be duplicates from Top Results in the All results section, so make a note of this, so you are saving duplicate emails. You will then hover over the circle with the sender’s first initial and a checkbox will appear. Check the box, and then you can scroll down until you’ve reached the end of their emails and hold shift and check the last email, which will select all emails and you can select the three vertical dots to move them to your selected folder. Viola! All of Terra’s emails are now in one folder.  Do this with all of your emails.

If you subscribed to a blog that you are no longer interested in, unsubscribe and delete those emails.  Just type their name into the search bar, make the same selection on the checkboxes and bulk delete all of those emails. 

What I love about Google Inbox is their ability to snooze an email. If you signed up for a webinar, you can select that email and snooze it until the day of the webinar so that it will pop back into your email the day of the webinar as a friendly reminder.

There you have it.  A simple broken down way to audit your email inbox.

Google Inbox is super easy to use, and I find it is more helpful for organizing my inbox than the regular Gmail site.
Hope you found this helpful and will give Google Inbox a shot. Let me know what you think!!

 

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5 Tips for Creating a Swipe File

5 Tips for Creating a Swipe File

Are you new to blogging?  Have you been spending all of your time researching everything under the sun and trying to adjust to the foreign language that bloggers speak?  Metadata, SEO, permalinks, CSS, opt-in’s….Ummm, what?! Been there, done that!  

A while ago I received an email from a blogger that I adore offering up a free download of her “swipe file”.  I didn’t initially think anything of the term itself, but of the contents it included.  Until, not long after that, I kept seeing opt-ins from bloggers that included “swipe files”.  My interest was piqued and I had to find out what these “swipe files” were all about.  In my research, I have found that most of us are already creating swipe files and may not even know it yet.  OoooOooo……intrigue….

First off, swipe files are files that you create containing references to ideas that you can keep on hand for when you are having a brain block.  Kind of like a vision board, but they are more detailed.  These references can be headline ideas, graphics, pins, or content from bloggers you admire.  Important note: these references are NOT to be used for direct use, but to serve as a resource to help you come up with your own idea.  Otherwise, it is called plagiarism.

Now, as I said earlier, we have all been creating swipe files already, how you may ask?…drumroll please….using PINTEREST, whaaaaaattt.  Pinterest is like one big swipe file.  However, while you create boards and save pins that are cohesive with your niche, you may not be using it in the manner of a swipe file.  

Creating a swipe file doesn’t have to be done using Pinterest, that is just the most convenient for a lot of people since they already have a Pinterest account.  However, you can create one on your desktop or use google drive.  I do advise that you keep it somewhere that you can access from anywhere.  This way if you are away from your work computer, you can still access it on your phone or tablet.  

Also, to get you started, download and print the Swipe File Checklist.

 

 


So without further ado, here are 5 Tips for Creating a Swipe File

  1. Figure out which platform will hold your swipe file.  
    • Cloud account
    • Folder on desktop
    • Evernote
    • Pinterest (tip: use a secret board)
    • A binder on your desk
  2. Start Researching:
    • Google
    • Pinterest
    • Twitter
    • Facebook group boards
    • Emails
  3.  Start filling your file
    • Include links to sites
    • Know why you are putting it in your file
      • What about the file is catching your eye
      • What is the purpose of the file
    • Include your own past emails, graphics, or post that have worked well
    • Include your own brain dump documents
    • Copy/Paste certain parts of posts that you’d like to emulate
  4. Make notes

As I’ve said earlier, this file is strictly for inspiration purposes only.  Not to copy exactly what you’ve found.  Make notes on these files that include what you like about them.  How you think it can influence your writing or creativity.  Write down what you have interpreted from the text that makes it interesting to you.  If your swipe file is on Pinterest, create a secret board for your swipe file and change the description of the pin to include your notes, that way you can just take a quick look at why you’ve saved that pin instead of having to keep opening the link.

How you think it can influence your writing or creativity.  Write down what you have interpreted from the text that makes it interesting to you.  If your swipe file is on Pinterest, create a secret board for your swipe file and change the description of the pin to include your notes, that way you can just take a quick look at why you’ve saved that pin instead of having to keep opening the link.

Write down what you have interpreted from the text that makes it interesting to you.  If your swipe file is on Pinterest, create a secret board for your swipe file and change the description of the pin to include your notes, that way you can just take a quick look at why you’ve saved that pin instead of having to keep opening the link.

If your swipe file is on Pinterest, create a secret board for your swipe file and change the description of the pin to include your notes, that way you can just take a quick look at why you’ve saved that pin instead of having to keep opening the link.

     5. Use your file regularly

If you don’t get into the habit of using your swipe file on a regular basis, you may forget it’s there and then its purpose is moot.  Research at least 15 minutes a day and add findings to swipe file.  We all know full well how the internet can be a MAJOR time suck, so setting a timer on your phone and narrowing down what you are searching for will help you stay on track.  For instance, my Google search for “swipe files” led to related searches like swipe file examples, and swipe file definition.  So I then honed in on those areas and only those areas so that I didn’t get off on a search tangent.   

Also, include a daily brain dump.  Again, set your timer for 15 minutes, open a blank document and start writing.  Write down everything that pops into your head and save it to your swipe file.

Total, this is only 30 minutes of work daily.  I know I can find 30 minutes, especially when broken up into two 15 minute time frames.  

Come on, now it’s your turn.

Swipe files are great to have on hand, and hey, if they have inspired you and been successful, you can even turn it into an opt-in.  Check out my Swipe File Checklist here.

 Pin to read later!

Creating Swipe File

5 Totally Free Blogging Courses

5 Totally Free Blogging Courses

Have you ever come across a free blogging course that is being advertised on social media, in a newsletter, or on Pinterest and thought, Holy Crap, FREE?!  Sign me up!  I know… right? Me too!  

I love free stuff.  However, have you also just bookmarked the site and haven’t actually utilized it?  Yeah, me too.  Since I didn’t spend any money on it, there is no harm, no fowl, if I don’t actually use it.  

There are so many resources out there that provide every bit of information that you could ever possibly need.  They cover almost every subject on running your blogging business.  Sometimes it can be overwhelming.  Sometimes, you get on a roll of signing up for all these free courses but then forget about them.

I am one to sign up for almost everything that is free.  This includes checklists, templates, challenges, courses, webinars, etc. etc.  But I am also someone who finds these optins months down the road realizing that I have never even logged into the course, never printed the template, checklist, calendar, and so on…

That is when I decided to go through my email and find every free blogging course I have signed up for and start taking them.  I set aside a day for each course and found a lot of amazing information.  

Holy cow, these bloggers know everything!  I learned so much, including finding the most helpful knowledgeable bloggers that I trust in order to guide me through this journey.  

My inspiration has really grown over the last couple of months.  I have found some awesome bloggers that I’ve really found a kinship with…and by “kinship”, I mean that I have stalked their blogs and devoured every bit of information I can so that I can be as AWESOME as them one day.  

Now, these are some of my favorite totally free courses that I have taken as of late.  They are some of my favorite bloggers, which amazing information to offer.  

5 Totally Free Courses

5 Totally Free Courses

For the newbie blogger struggling to find their own voice for their blog, there is the Strong Brand Mini-Course by Allison Marshall over at wonderlass.com.  She is so fun and quirky and I love her personality.  She has filled this course with so much info, while also being super entertaining.

For the blogger trying to learn about affiliate income, I found that Addy Ganley really knows her stuff!  Her course is called Affiliate Blueprint and it is a great course to learn about generating affiliate income in a clear, straightforward manner.  P.S. her newsletters are also little nuggets of gold chocked full of inspiration and information.

Next up, for those wanting to create their own product, try on Terra Dawn’s 3 Day Challenge Creator’s E-Course.  Terra, lovely lady and brilliant creator of uncorkyourdork.com has taken her successful strategies and laid them out here for all of us to be able to learn how to create our own challenge.  If you are feeling brave, then I suggest you also take a look at her growing list of challenges in her Challenge Library, and I can get you your first month free ya’ll using my affiliate link!

For those who are struggling with your email list, just head back to Miss Allison at wonderlass.com and take her Ignite Your List challenge.  She has created a great course to help you get your email list to where it should be.

And last, but certainly not least, for those who need a little inspiration regarding Pinterest, go see Kayla at ivorymix.com and sign up for her PinDepth course.  She goes over everything from setting up your Pinterest account to creating the perfect pin.  Also, in my eyes, she is the queen of stock photos.  If you like the any of the photos on my blog, there is a 90% chance that I got them from her.  You can check those out here and sign up for a membership using my affiliate link, which includes access to free stock photos and 25% off your first order!  

Well, there you have it.  Five AMAZING….and did I mention FREE courses that are filled with priceless information.  There are so many more free courses out there by super talented bloggers.  These are just some that I have personally really connected with.  You don’t have to take my word for it, check them out for yourself.  What have you got to lose?

What are some of your favorite free courses?  I would love to check them out!

 

 

 

 

Affiliate disclosure: I have included a couple affiliate links in this blog post.  They are not for any of the free courses.  They are to extra sources that I have pointed out in the paragraph and if you choose to purchase, I may get a little something out of it.  However, I would not promote anything that I didn’t wholeheartedly believe in or haven’t used myself.