Creating your blog content, it is so important and if done correctly can get you an enormous amount of traffic. I think it is every blogger’s dream to have evergreen content, which is content that is always relevant. This will ensure that no matter the time of year or day you publish, it will be on topic. Bloggers want to have content that will attract the right kind of traffic to their blog. That is why I have gathered a list of the 5 ways to make the most of your content when you are creating blog posts.
When I began writing blog posts, I had to get it all done right then. I will spend 4-5 hours glued to my laptop. I will create the blog content, add links, and create the graphic. Then I will plan the social media posts, and get the SEO just right. Then when I realize that it is time to write another post and I’d stress out thinking about how it takes me those 4-5 hours. I would analyze if I had the time to spend to get the post completed right then.
Well, now that I have been doing this a while, I’ve realized that you don’t have to do it all in one sitting. I am still just as excited once I get a post idea, but I’ve learned to schedule, downloaded tools and I’ve created templates, so it’s not so time-consuming or stressful as it once was.
Blogging doesn’t have to be stressful. It is a great way to make money and an excellent way to share your ideas with others. However, unlike a regular 9-5 job, you are the boss, and you can make the decisions on what/when/where/how you do your work.
If you want to put your best foot forward when you hit publish, take a look at these 5 ways to make the most of your content.
Creating the right content
Make sure that you are staying true to your brand when coming up with new content. If you have steady viewership, then there are certain things that your viewers expect from you. You want them to keep coming back and for them to find consistency with your blog.
Utilize tools on your blog that will increase the readability of your posts. I love Yoast SEO. It lets me know when my SEO and readability for my posts are up to par and informs me of how I can improve them before hitting “publish.”
Grammarly is a great tool to ensure that the content you are writing has correct spellings and is grammatically correct. I know that many people like to write as if they were having a conversation with someone and sometimes it isn’t always grammatically correct, that’s totally fine. I love reading posts from those bloggers who I feel are talking to me.
At the same time, though, you can ensure that what you are writing will make sense to those who are reading it. When I was typing up this post, I had 12 errors in the first 3 paragraphs. It turns out I use the word “actually” a lot and reminds me of other words I overuse so that I can delete it or use a different word. When I write, I want to sound like I know what I’m talking about, but I also want to keep the conversational aspect as well.
Also, since I’ve installed Grammarly on my computer, it not only helps me with my blog posts but whatever I’m writing. It comes up when I’m writing social media posts, emails, school work and when I’m commenting. It is such a helpful tool. You guys should check it out.
I use CoSchedule to schedule out most of my content. Mainly because I love the headline analyzer and the alert emails, I get when something is coming due. When I think of an excellent blog post idea, I add it to my calendar in CoSchedule. Currently, I have the next couple months of ideas planned out, and it is such a relief. On top of CoSchedule, I also have a physical planner that fits in my purse. I like to cross things off my lists physically, it gives me a sense of accomplishment. Also, when I’m out and about, I can read ahead and create outlines for the posts.
Stuck trying to create new content? Maybe it’s time you look at some of your old posts and give them a little facelift. See if those old posts would benefit from adding a download such as a checklist or other type of freebie. This can bring new life to a post that may have fallen flat in the past. Maybe change up the outline of it, change the photos or add headlines that would better grab a readers attention.
When you have an idea for a blog post, test the waters to see if it would be something your readers would find interesting. Send an email survey so that you can get feedback from your subscribers. You can also post a survey in a Facebook Group. Also, it ‘s nice to see if there have been a lot of recent blog posts lately on the same subject. You don’t want your content getting lost in the crowd. If you find that there is too much similar content on the topic, see what you can add to make it stand out above the others. Maybe you would benefit more by adding a freebie or creating an email course.
Once you have created your masterpiece, you don’t want it to go unseen. Promote that precious jewel that you’ve just spent your valuable time building. There are so many social media platforms where you can get the word out there about your posts. I post in at least 5 Facebook Groups a day. A majority of my viewers come from the groups, and I am so thankful for those participants.
Well, there you have it. 5 ways to make the most of your content. I know how much time and effort is put into creating a blog post and it is so disappointing when it doesn’t get the attention you feel it deserves. Go back and tweak an old post or put these ideas into play when creating a new post, it’s not too late.
What are some of the best pieces of advice you’ve received when it comes to creating content?